International skin-care brand, Aesop, is renowned for placing design front and foremost – from its packaging to its stores (as well as its for its affinity for literary quotes from history’s greats).
Order and simplification are the first steps toward the mastery of a subject.’ Thomas Mann
This focus on design and its attention to detail and craft has garnered a devoted following and elevated the brand to that rare cult status. Such is its commitment to design that independent and boutique architecture studios are commissioned to create every new store, ensuring a sense of place and high level of ingenuity.
Through the process, the brand’s founders immerse themselves in unfamiliar landscapes, in the investigation of local materials and in the engagement with local cultures and history. An interest in intelligent and sustainable design extends to every aspect of Aesop’s workings, and heeding the calls of its design enthusiast clientele, it has launched Taxon0my of Design, a wonderfully detailed archive of all of its beautifully designed stores worldwide. Enjoy the world of Aesop.
Just as meticulous research is integral to the formulation of each product, our utilitarian containers are carefully considered to ensure they function with ease and bring delight to our eyes. We believe unequivocally that well-considered design improves our lives.
All photographs via Aesop/Taxonomy of Design