Intersect by Lexus Dubai, the luxury retail-leisure concept designed by the renowned founder of Wonderwall Inc, Masamichi Katayama, has opened in the Dubai International Financial Centre (DIFC), its second global location following success in Tokyo.
Based on the formula created for the very first Intersect by Lexus in Aoyama, Tokyo, the Dubai venue focuses on craftsmanship and creativity, aiming to become a new hub for the cultured minds of the region. The design features local touches that evoke the essence of the UAE, such as the cascading white ceiling inspired by sand dunes.
“This project is not just about creating a restaurant, but rather an environment,” explains Katayama, “As an incubation platform generating new innovative ideas and concepts, it has been designed to capture the feeling of a lounge, allowing people with shared values to come together and interact in a relaxed yet inspiring atmosphere.” Intersect by Lexus is distinguished by an intricate bamboo facade that filters natural light through miniature spindle grille motifs, the same spindle grille that carries the new design direction of Lexus cars.
Intersect by Lexus Tokyo and Dubai are unique luxury, multi-purpose spaces where people can experience a Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests are encouraged to engage with the car brand through food, design, art, fashion, music and technology at its healthy eatery, curated library and innovative garage.
“Its inspiring décor and carefully curated library makes it the perfect place for people to work remotely amidst creative, like-minded people. It also serves as a destination to relax, meet friends, grab a healthy bite, or a post work drink without the fuss,” explains Benjamin Nicholas, head of Intersect by Lexus. “With a calendar full of exciting culturally engineered events and activations planned for the months to come, we hope to become a reference for those seeking a more culturally charged lifestyle through a series of design, art and fashion talks and workshops.”
The first floor features an eatery serving ‘feel good cuisine’ by the distinguished culinary artisan Chef Tomas Reger. The sunken kitchen and elevated chef’s counter encourages an engaging food experience, allowing an intimate interaction between Chef and the guests, reinforcing the philosophy of Intersect – an intersection of people, ideas, food and culture.
Also on the first floor is the curated library, which features English, Arabic and Japanese literature specialising in design, art, architecture, film, and travel. The beautifully curated books are shelved in six columns that also showcase select minimalistic and modern ornaments in line with the Lexus design philosophy.
The Crafted for Lexus boutique showcases a collection of contemporary lifestyle items born out of a series of collaborations between traditional Japanese artisans and young designers. The collection features a variety of handmade items such as Roberu travel bags, Kaneko Opticals sunglasses, Sphelar Power handy light, Brooklyn Museum wallets and travel cases, One Klin cups, Tamaki Niime shawls, Ito Bindery drawing pads to name a few.
A spindle grille-shaped staircase, covered with hexagonal black and white tiles, resembling tyre tracks, lead guests to the lower floor featuring a 500 sq ft garage and event space. The space is designed with more than 150 hand-painted Lexus car parts covered with reinforced glass that holds Lexus’s newest concept cars. A playful feature on this level is a wall of miniature cars made of 1452 cars, expressing a microcosm of the car industry through toy cars from various generations and models.