Global surf icon and entrepreneur, Kelly Slater, visited Made Journal’s alumni, the London College of Fashion (LCF) to talk sustainable design and brands.

Slater, who is founder of the sustainable menswear brand Outerknown, shared his beliefs and vision for sustainability within the fashion industry. Supported by Kering, the two share the same commitment to sustainability and recognise its crucial role for the future of fashion as well as for businesses in general.

Slater believes in the importance of engaging and encouraging young talents to put sustainable design and business practices, and thinking, at the heart of their professional development. Moderated by Todd Hymel, CEO of Action Sports Brands at Kering, the Kering Talk was an opportunity for LCF students, industry professionals and experts alike, to learn more about Kelly Slater’s experience as an entrepreneur willing to put sustainability at the forefront of his business.

“I believe that it is vital for our future that businesses build sustainable practices into the core of their development. Sustainability starts with transparency and I hope that through the Kering and London College of Fashion, UAL partnership we are able to create change in the fashion industry from the ground up. I am honoured to share my story and experiences with the students  and encourage them to all join Kering and Outerknown on our journey toward sustainability,” says Slater.

Founded by eleven-time world champion surfer, Kelly Slater, Outerknown is a menswear brand established from an understated approach to design and an overstated approach to quality, cloth, and consciousness. Acclaimed menswear designer and Outerknown creative director John Moore, has worked alongside Kelly to create contemporary menswear pieces imagined through a surfer’s lens. The concept aims to blend style, function and sustainability with the intent to protect our natural resources and inspire change within the fashion industry, in a way that has never been done before.